THE LITTLE KNOWN BUSINESS This is the type of business that can be started on a small, "shoe-string" budget and operated in a spare room of your home -- even from the kitchen table. Start and stay small, if that's your desire, or allow your business to grow as time passes. Your imagination is your only limit. Maybe you only want to earn $500 or $600 per month extra in your spare time to supplement your present income. Great ... this business can provide that. On the other hand, possibly your style of living or circumstances requires $50,000, $80,000 or even more just to survive. This can still be the business for you. Earning good money in this business does not require that you be super smart, have a special educational background, a degree or that you take some expensive correspondence or lengthy college course. A basic education, a little common sense, normal intelligence and an ability to learn some new things can put you on the right track in a hurry. |
| A LITTLE SKEPTICAL? Maybe you're saying, "Sure, I've heard all of this before." My answer is simply this: Take a few spare minutes to read the information that follows -- try and keep an open mind -- and if you find that what you learn isn't just exactly what you're looking for, all you've lost is a few minutes of reading time. I'll simply provide the facts ... you make the decision.
THE STRAIGHT FACTS Many of us were told that getting a good education, marrying the right person, working hard and having a secure job were the keys to success. Yes, in this country there are countless millions who have followed these guidelines and would be stone-cold broke if they missed their next pay check. Others, although highly educated, have found themselves laid off and cannot find suitable work. Folks, it is simply NOT like it used to be. A recent CBS News broadcast reported that 2,000 people a day are losing their jobs. You read or hear the reports daily where such-and-such big corporation has just laid off several hundred or maybe several thousand employees. There was a time when one could begin their career working for a nice, solid, secure company and expect to retain that job until retirement. It's just NOT that way any more ... and if you think you might not be among the next group to be out on the street, think again! It is true from time to time that in many parts of the country the unemployment rate may be low. The question that is never answered is "At what type of jobs are people finding employment?" Recent college graduates -- with top grades and good degrees -- are finding it harder and harder to find decent employment. Many are trying to hold on to the menial part-time job they had in school just to survive. A good education, contrary to what you may have been told, does not guarantee you a good job. That's an absolute truth! Surely you've heard the horror stories of those that have been fired within two months of their retirement after serving forty or more years in that steady secure job. How about the homemaker that spends twenty years taking care of the family and raising the kids who suddenly finds herself trying to find a minimum wage job because her husband slipped into the middle-age crazies, quit his job, ran off with his secretary and hasn't been heard from in months? You've probably heard the statistics that at retirement age 95% of the people are either dead or dead broke. It's not a joke, it's a fact! Maybe you're just fed-up with working at some deadend job -- barely scraping by paycheck to paycheck. Maybe you're now saying, "There must be a better way" -- and there is! The bottom line is this. No matter how much you might like to believe otherwise, there is only one person who is going to take care of you. It's not the company for which you work, the government, the retirement plan or some nice charitable soul. The only person who really is going to take care of you ... is YOU! Well, what now? Do you start robbing banks part-time? You'll have to admit the hours are short, the money is good and that line of work provides quite a retirement program! No, let's eliminate that one. Maybe you can marry someone quite wealthy, become a movie star, be adopted by one of America's richest families, win the lottery ... OR control your own future with a business of your own.
A BUSINESS OF YOUR OWN I'll totally concede that there can be no iron-clad guarantee that if you choose to get into this business of selling books by mail and/or on the Internet you will suddenly, automatically leap into higher levels of earnings. I will assure you, without hesitation, that the business itself is sound and if you're willing to put forth the necessary effort, success can be yours. A business such as this one has a much better than average chance of prospering since you avoid the heavy expense of employees, costly inventories or equipment, fancy offices and the like. It does take money to begin and operate this business as it does any money-making venture. The good news is that many successful entrepreneurs began with just a few dollars and used their determination in place of money. You can start with little more than a few envelopes, stamps, printed brochures and a few dollars for a small classified advertisement.
A CHANGE OF ATTITUDE Many people in jobs do little work (there's one in every crowd) and at the end of the pay period, still receive payment for their activities, or should we say non-production. Being self-employed will require considerable work and your paycheck will be zero or extremely small in the first few weeks. You must look beyond today. You must see the big picture -- and the big paychecks of the future. Presuming you are currently employed, I am not suggesting you run to your boss, tell him or her off and quit on the spot. But DO understand that a job is simply a situation where you are being paid to assist someone else in reaching their goals. Being in business for yourself may be a giant step for you ... and yes, there is the possibility of failure. A quotation from years ago comes to mind from an unknown speaker. It was stated, "that with the freedom to fail, comes the freedom to succeed." You need not cower before any master. You can stand on your own two feet and write your own destiny.
MONEY IS IMPORTANT Money is important ... and as critical as health, shelter, warmth and love. To say it is not important is ridiculous. Money is what allows you to give your children a better education and a better start in life Money earned from a business of your own can provide you a better lifestyle including a nicer home and automobile, but more importantly, you can properly provide for yourself or a family member in the event of a serious illness or the other emergencies that are a part of life. We know that we need money to exist. Why is it then that so many ignore, or fail to understand, that we must make big money now -- more than just enough to live on? You must earn enough now to allow you to put a good portion aside into investments that can provide you income and financial security for your latter years or the emergencies that surely will come along. Money is not evil. It is simply the payment for services you provide to others. If you want to make large sums of money, simply provide large sums of service. It is your just reward ... and you are entitled to it just as much as the next person.
WHERE TO BEGIN (2) Sales and Promotion: (a) How is the product or service to be marketed, (b) will you use salespeople on the street, telemarketing, TV spots or other forms of advertising? If you build a better mousetrap and although you live in the heart of the forest, we can assure you the world will NOT beat a path to your door. You must advertise and let the world know about and want your better mousetrap ... or whatever you have to offer. (3) Administration: In simple terms, this is the (a) paperwork flow, (b) the handling of personnel, (c) paying the bills, (d) collecting the money and the everyday routine of running your own business. It should now be obvious to you that starting a business involves more than just deciding to go into business. Relax, as you will learn later in this report, most of the really hard work is already done. You can begin operation of this business almost immediately. |
| THE TYPES OF BOOKS TO SELL For years, the most poplular, easiest to sell books and reports have been of the "how-to" variety -- providing information that others want or need to know. The titles are numerous, certainly too many to list, but all revolve around basic human needs and wants. Titles on how to make more money, start a business, find love, improve your mind, be a better salesperson or manager, beat the stock market, repair your home and the like have been, and will continue to be, top sellers. Millionaires write books on how they made it to the top and people pay money to "learn the secrets." Business people are willing to pay handsomely for directories which supply information as to where they can purchase certain products or books on how to better run their companies and how to make more money. Homemakers or restaurant owners want new recipes and pet owners want to know how to train their animals. Most everyone is willing to pay money to learn how to do something that will make their life easier, more profitable or more fun. These are the types of books, reports and directories to sell. They are in demand and can be sold at handsome profits.
PROFITS TO 1000% AND MORE The big profits come when you learn to write and publish your own book, booklet or information report. Don't panic! It's not nearly as difficult as it might seem at first. These items can be produced for as low as 10¢, 20¢ or 30¢ a piece and sold for $10.00 or more. When selling information people want by mail or through the Internet it's not the size of the book, the number of pages or the fancy cover in which they are interested. What they really pay for is the information provided. There are many simple publications, similiar in ways to what you're reading now, when properly marketed can bring incredible profits to the writers. Even if you can't write, you can be successful in this business. All you need do, in the beginning, is to sell books, directories and reports written by others. Later you might consider taking a beginner's writing course at a nearby college or university or have a student act as a "ghost writer."
WHY MAIL ORDER? The majority of the population have made numerous purchases utilizing the ease and convenience of shopping and having items delivered by mail -- often ordering items not easily found in local retail establishments. Mail order marketing is not a new, untested business or some short-lived fad, nor is it a one shot deal where you make a single sale and never serve that customer again. Internet marketing is certainly newer but those that are successful are using, with only minor changes, time proven mail order marketing techniques that have worked for years. With these techniques it's not necessary to knock on doors making cold calls or to impose on your friends asking them to buy your product or service. Also, if you do the right things, it is very much a repeat business whereas many of your customers you create today will remain your customers for years and buy from you again and again. Marketing books and information by mail and/or the Internet can be the perfect full or part-time, work from home business. Mail order and the Internet is the least expensive way known to reach and sell your books to a population of upwards of 300 million people without the expense of having a retail store in every nook and cranny across America. Customers like to deal with reputable firms and in this industry you can present that image with little more than proper business ethics and nice stationery. No one ever need know that you are a beginner and work from your kitchen table or an office at home unless you choose to tell them. You will never experience a serious problem doing business by mail as long as you follow a couple of simple, common sense rules and do what you say you will do. This is the type of business in which the entire family can become involved. A lot of work, like putting labels on envelopes or filling out order forms, can be done while watching television. When you operate strictly by mail or on the Internet there are no specific office hours you must keep and it's easy to take mini-vacations throughout the year. While it is wise to ship your orders promptly, no one is really going to notice if you're away a few days or even a week at a time.
ADVERTISING AND PROMOTION As most people, you will probably begin with small, inexpensive classified ads in magazines, on the Internet or some of the larger newspapers. These ads are most often used to bring inquiries from the readers requesting more information about the offer. A more detailed advertising piece is sent, along with information as to how to order. A percentage of those receiving additional details will order the item being marketed. Another method is to use small or large display advertising space. The cost is higher but here you have the space to give more details about what you are selling. An order form is often included in the ad itself and readers are encouraged to order now. Many will. Other methods include direct mail where you buy a mailing list and mail your printed catalog, sales flyer or circular directly to potential customers asking them to buy. Of course, now the Internet can also be utilized as an effective, yet low cost marketing method. Books can also be sold by radio talk shows, where the author is interviewed by phone from the comfort of his or her own home or office. If you get into it big, you may even wish to travel the country appearing on TV interview shows. Who knows, you might end up on one of the national late night talk shows. There are numerous techniques that allow you to receive FREE ADVERTISING. Also, agreements can be made where your ads are placed with no advance money. You pay only a certain amount after your orders are received.
ADMINISTRATION The bookkeeping can be very easy and does not require any special skill other than subtraction and addition. If you can keep a good checkbook and pay suppliers with a check, the rest can be handled by a bookkeeper at the end of the year at minimal cost. An accountant is not necessary unless you choose to have them do your tax returns or give you tax planning advice. As your business grows you may need a general manager, graphic design artist, a writer, a computer and operator, a mail clerk, a head of advertising and other administrative helpers. Unless, you plan to start in a large way, none of these are necessary in the beginning. |
| NATIONAL BUSINESS REPORTS As you saw at the top of this report, my name is Jay Lindsay and I wrote this information. Just so you will know, I have over 40 years experience in the advertising, marketing and mail order industries. I am also the founder of National Business Reports (NBR for short). In the early part of 1980, over 25 years ago, I began the business with very few dollars and a dream. We began by selling a few business reports by mail and made a few dollars. After a period of time we added a few books to our line and had success selling these items as well. We sold our products to the general public at retail prices. Yes, we made a few mistakes along the way, but over the years we worked hard and grew our business to what it is today. A few years ago we decided to share what we had learned about this business with those truly interested in building a similar business on their own. We spent many long hours over a period of several months developing a special dealership package that would allow others to purchase books and other items from us at wholesale and to also resell these items to the public at retail prices. In a few moments, I'll explain more about this program and why it is different that anything you've ever seen before. I'll even provide you with a couple of surprises. First, there is a big question that's probably going through your mind that we need to answer. It is, "Why is NBR willing to help others go into business in direct competition with them?" To answer the question keep in mind that the market for our products is huge. As stated earlier, nearly $2 billion (that's $2-billion with a "B") worth of books and information are sold by mail each year. No matter how large we are, we cannot possibly reach everyone that will buy a book by mail or from the Internet and neither will you. At this time, there is still plenty of room for others, like yourself, to earn a share of the "American pie." The second reason we're willing to help and we're not ashamed to admit it, is that we make money by selling books. We make money when we sell books at retail ... and we make money when we sell books at wholesale prices. Remember that profit is not a dirty word. It is simply payment for services rendered.
WHAT DOES NBR OFFER? The National Business Reports Mail Order Training Manual provides step-by-step instructions that will show you how to enter this exciting business in the easiest way we know. It's all laid out in simple, easy to understand language. And, while no single manual could possibly cover everything about this business, it does contain much, much more than just the basics. By purchasing this start-up manual, not only will you have vast amounts of information and "secrets" at your fingertips, you will automatically be qualified to purchase from us at wholesale costs which range from 50% to as much as 80% off the suggested retail prices. These hardy discounts allow you to make profits of up to 400%. This means that as a dealer your cost on a $20.00 book can be as low as $4.00. Each book is different but you never pay more than half the suggested retail cost. We consider our dealer price list to be confidential and it is only provided when one signs up to be a dealer. I do however want to give you just a brief idea of some of the items we sell and the low price you will pay. Please remember this is only a sample:
* All prices subject to change No, you are not required to purchase a large stock of materials from us to clutter up your garage or attic. There is no need for you to invest hundreds or thousands of dollars in inventory. We'll explain about our drop-ship service is just a moment.
OVER 500 TITLES While you can purchase in volume from us if you choose, most beginners use our drop-ship service which is offered at no extra charge. With this method, you send us an order form that includes your customer's name and address. We package and ship the order directly from our warehouse. It appears to your customer that the package came directly from you. Our name does not appear on the package and we will not use or give out your customer's name. This allows you to start your business without a costly inventory of products.
CATALOGS AND BROCHURES
ABOUT THE NBR TRAINING MANUAL Many months of research, brain-storming, designing, writing, editing and re-writing went into this manual. Even if you have previous mail order experience, I will assure you that you'll find many interesting and informative things that you haven't previously heard about. Yes, you can learn the hard way by trial and error like we did when we began NBR, or you can learn the shortcuts to mail order success. Here is just a partial listing of what the NBR Mail Order Training Manual includes:
A SPECIAL BONUS ABOUT THE INTERNET Even a beginner with just a few dollars in their pocket, who has basic computer skills and a willingness to learn can turn the Internet into a gold mine. It's perfect for selling books and information. Yes, it's reported that 95% of the sites on the Web, even the ones with big, well known names are not making any money. On the other hand, the National Business Reports' Web site makes money every month. But be warned there are some dangerous and costly traps you need to avoid. That's why I wrote a special, eye-opening report on Marketing On The Internet. This valuable, money saving report is only available with our dealer package, not from any other source. You will find it is not filled with the usual hype, but rather the real truth about Internet marketing, the do's and the don'ts. Also, you'll find tips and sources of information that could take you years to discover on your own. The report includes information about how to create your own Web pages with an easy to learn, FREE computer program. This special and informative report alone could be worth hundreds or thousands of dollars to you. But it will be sent to you at no additional charge when you order our dealer package.
THERE'S STILL MORE We took this into consideration when we developed our Dealer Package and created another item we call "The Great Book of Ready-Made Ads & Flyers." Within the pages of this publication you'll find a large selection of classified ads, display ads and even full page ads which you are entitled to use as a National Business Reports' Dealer. There are many, many ads that are ready to go. All you need do is add your name and address in the space provided and we'll show you how to easily do that. You can then have them printed to act as flyers and brochures or you can send them for publication in certain magazines and newspapers. You can also use the professional copy in these ads and brochures to quickly and easily create your own web pages if you choose to also market on the Internet.
YOU CAN DO IT, TOO! A lady in Virginia uses full page ads in various magazines to sell a small book she wrote and says she puts over a million dollars in the bank each year. A man in Oregon sells books by mail and earns a nice living. There is a man in Florida, a couple in Texas, a small company in Washington, several nice folks in California and countless others who have one thing in common -- they've learned the secrets. You too can learn these little known secrets and quickly develop the skills necessary to earn big dollars in the mail order/Internet book selling business.
JUDGE FOR YOURSELF
HERE'S HOW WE'RE GOING TO DO IT Read the information again if you wish, thumb through the many pages, study every single paragraph and see how really easy it can be. Do everything except let the dog chew it up. Keep the entire information packed package for a full 30 days and THEN ... not now ... but THEN, make your decision about this business -- all without any risk whatsoever! If for any reason you are not pleased, simply return the package for a full double-fast refund.
THIS IS NOT FOR EVERYONE Some will not even consider our program because it requires an investment of a few dollars. They somehow think that we should give away everything for free. These people apparently don't understand basic business. They don't realize that if we did provide it without charge there would be no opportunity to make money as everyone would simply buy from us a dealer prices. Others will be fearful of sending money without first knowing every single detail about this business. They miss the point that the dealership package we send is designed to provide those details, all without risk. Remember, if you don't like what you get, simply return it within 30 days for a full refund -- no questions asked. I don't know how to make it easier or more fair.
A GOOD FRIEND THINKS WE ARE NUTS We'll maybe we are nuts! But, we told you in the beginning of this report that there was a way to get into this exciting and profitable business of selling books and information without, among other things, having to take some expensive course -- and we'll stick by that statement. We've decided to sell this complete program, The Training Manual, the ready-to-run ads, the right to purchase from us at wholesale, the little known secrets, the special Internet report and all of the other information we've outlined for an amazingly low price. No, it's not a thousand dollars, even though it could easily be worth many times that to you. No, it's not three or four hundred dollars -- not even one hundred dollars. It's all yours -- the entire package -- for just $49.00 plus postage and handling. We'll send the package by First Class Priority Mail. Yes, that's less than what you might spend for a nice dinner and drinks for two -- but don't be fooled by the price. Don't dare think for a moment that the Training Manual, the dealership and everything that goes with it is cheap. It's worth many times more than the small price we're asking -- and you can have it to fully examine without risk.
THE GUARANTEE In business, as in life, you have to make smart decisions if you plan to get ahead. In order to make those decisions it's best, if possible, to have all the facts in front of you. That is exactly what we are asking you to do here. Nothing more.
AN EXTRA BONUS WORTH $200.00
BONUS REPORTS
A LIMITED OFFER We urge you to order NOW -- right this minute -- while the idea and informaton is fresh in your mind. You may have missed opportunities in the past by setting information aside and forgetting about it. We all have. This opportunity is too good and too important to your future. In fact, we suggest you order right this minute!
HOW TO ORDER Please do not allow this to slip your mind. You could benefit for a lifetime! Take action now and you too could soon be on "Easy Street."
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