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by Jay Lindsay
Copyright 2014, National Business Reports, All Rights
Those that are new to Internet Marketing like the simplicity
of being able to send out sales materials to thousands of email addresses
and wait for the orders to pour in.
Yes, there are companies who offer to sell you what they refer to as opt-in
email mailing lists, just as there are companies that sell names and addresses
for postal mailings.
However, there is a world of difference between mailings you make delivering
your advertising message by the U.S. Postal Service and ones you make by
email using the Internet. Either can get you in trouble if you are attempting
to push some scam or pyramid scheme.
Americans receive unwanted mail in their home mailboxes daily advertising
products or services ranging from lawn care to diet pills. They simply
call it "junk mail" and throw away what they don't find of interest. No
foul, no problem.
Send the same information via an email business-type advertisement and it
is called "spam" and in certain instances that marketing effort can subject
you to heavy fines and even prison time.
In the Internet world there is a law referred to as the "Can-Spam Act" which
in short says you can't, for business purposes, send unsolicited email to
an individual unless you have an established business relationship with that
person or they have asked for or "opted-in" for materials. They must also
be given an opportunity to easily tell you to remove them from any list and
make no future mailing to them. You can learn details of the "Can-Spam
Act" from the
Now we come to the part about buying and using email lists provided by others
that you can use for your own email promotion ... and things get tough.
All such companies will tell you that their names and email addresses
are "opt-in" in that the potential recipient has given the okay to receive
unsolicited emails from anyone who wants to send them.
Perhaps I lean in the direction of being too skeptical at this point but
two questions come to mind:
I have no intention of telling you what to do or how to run your business,
but I can tell you that I don't buy, or even borrow, email names and addresses
from others under any circumstances. In my mind it is too risky and
I don't ever want to be associated with those that send "spam" messages.
Here's what we do at National Business Reports:
Over time we have created our own "opt-in" emailing list of people who have
done business with us or asked to be added to our mailing list. Currently
these people receive a free monthly newsletter from us which includes articles
and helpful hints and tips for small and medium size businesses. We
also toss in data about the products we sell.
There are a number of ways you can maintain your email list. You may
wish to do a bit of investigation to find the one that might be right for
you. Some offer free or free trail services while others charge a monthly
fee depending on the amount of mail you send or the number of subscribers.
Here are some sites to look at:
Developing, maintaining and effectively
using your own email list of customers and
potential customers is critical to Internet marketing success. Experienced
marketers know well that having their own email list is an absolute
don't ever think otherwise requirement.
Do not overlook the value of having and effectively using
your own email list to continually contact both
past customers and potential customers in order to keep your name, services
and/or products in front of them. When done properly email marketing
can be a very low cost, yet very effective process. There are those
who have made remarkable profits following the various techniques of email
As a word of caution, don't get greedy by mailing your list too often.
Some have chosen to churn their lists with mailings daily or every
day or so and found that a large number of recipients soon opted out of receiving
Depending on your audience, determine a reasonable mailing schedule and
keep your data informative, interesting and worthwhile.
"Having your own email list is like owning your own goldmine."
National Business Reports • PO Box 99 • Spring
Branch, TX 78070
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