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Small country church

YOU CAN LEARN A LOT
ABOUT  MARKETING
BY GOING
TO CHURCH

(continued)

and it's your job to convince them otherwise. Outside the church, this event is often referred to as overcoming objections. Folks who are good at telling their story manage to weave within the lines of their presentation information that answers most any objection or concern one might have.

#4: Usually about now the issue of money comes into the picture and there is talk about why what you have or will receive is worth far more than the few dollars you will pull from your pocket.

#5: It's now time for the audience members to accept a call to action. Not tomorrow, not next week or next month, but NOW. Understand that not everyone will accept your offer — and you have to accept that.

Conceivably if you were just a smidgen better at telling your story the number who accept your offer would probably rise.

#6: At church there may have been many times through the presentation where everyone rises from their seats and sings ... and we know that some sing better than others. Generally, this is done to wake the dead among the audience. You probably don't want to sing during your sales call but you can develop simple techniques to bring people who may be drifting away back to alertness.

Asking a question and expecting an answer is one that often works well.

#7 Now we can all file out, singing as we go and celebrate the fact that our future has just become brighter.

With the above data you probably have a better idea of how things and ideas are sold ... and it doesn't matter if it's in church, in the home or business to business.

If you learn nothing else from this brief article, imagine for a moment a pastor walking into his church and finding there was not a single soul there, not even the members of the choir.

You must have an audience. No audience, no sales.

Regrettably, I see too many "could-be's" who never find an audience. You have to work at it.


About the author: Jay Lindsay is the founder and current owner of National Business Reports. His background in quite varied .  As a young man he spent time as a true cowboy in his home state of Texas, then a few years as a top-rated rock 'n' roll disc-jockey, and latter became involved in sales and marketing where he earned several national awards.  He spent time in the corporate world in upper management and has been involved with or owned 13 small or not-so-small businesses including three large cattle ranches in Texas, Oklahoma and New Mexico. At age 74 he jokes that he really hasn't decided what to do when he grows up.



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