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By Bill Treasurer

©2013, Bill Treasurer. All rights reserved.

Risk-taking is critical to business success. But the starting point for taking smart risks should be inaction, not action.

Come on, you might be thinking, let's fast forward to where the action is! Risk taking is James Bond throttling a motorcycle off a cliff and parachuting into a waiting speedboat; it's Indiana Jones cracking his bullwhip at the bad guy; it's John Rambo demolishing a foreign army all by himself; and it's Lara Croft karate chopping a baldheaded villain.

At first glance, risk taking seems to always involve doing something. Risk taking is the protester marching, the rebel resisting, the entrepreneur innovating, the explorer discovering, and the writer opinionating. Surely risk taking, that glorious act of courageous audacity, hasn't got anything to do with inaction.

But before one can act, one should decide what's worth acting upon. If you study the best risk-takers ...  Click to Continue


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